I sent the following email to Brighton Mayor Walas and Councillors this morning regarding the lack of a social media presence by the Municipality of Brighton during the current state of emergency.
Dear Mayor Walas and Councillors,
During the ongoing “water main emergency” there has some criticism of the methods and detail of the communications sent out from the Municipality. One area of communications that has been totally absent throughout is social media. Although there have been efforts by a number of citizen volunteers and some Councillors to disseminate information online and via email, the lack of an official social media presence in an emergency in 2015 is shocking to say the least.
There was some talk of the Brighton Fire Department setting up a social media presence, but currently this has not yet materialized. However, the administrative assistant for the Fire Dept. was previously managing the Municipal Twitter and Facebook accounts. In emergency situations it is important that all responders have an “all hands on deck” mindset so that all available resources are employed to most efficiently and effectively deal with the situation at hand.
Therefore, my question is, why has the Emergency Control Group not utilized the trained personnel and the established social media accounts to deliver timely updates and information to residents?
Considering the aforementioned and since this emergency situation is ongoing, will the ECG be utilizing social media to provide further updates and information to residents?